If you’re dreaming about snow-capped mountains, charming alpine villages, and crystal-clear lakes, then Switzerland should be high on your 2025 travel list. This beautiful country isn’t just about chocolate and cheese (though yes, those are excellent too). From vibrant cities to remote hiking trails, Switzerland is packed with places that feel straight out of a storybook.
Planning a trip here can be overwhelming—with so many postcard-perfect spots, where do you even begin? Don’t worry. I’ve rounded up the 28 BEST places to visit in Switzerland in 2025 based on real experiences, local insights, and what’s trending this year. Whether you’re a first-timer or a returning traveler, there’s something new and exciting waiting for you.
Time to uncover the first few treasures!
1. Zermatt – For Views of the Mighty Matterhorn
If there’s one image that screams “Switzerland,” it’s the sharp peak of the Matterhorn towering over the quiet town of Zermatt. This place is a magnet for hikers, skiers, and photographers alike. In winter, the slopes are perfect for all skill levels. In summer, the hiking trails give you unbeatable alpine views.
What makes Zermatt extra special? It’s a car-free town, which means the air is clean and you can actually hear the mountains. Take the Gornergrat Railway for panoramic views, or hop on the Matterhorn Glacier Paradise cable car—Europe’s highest. Just remember: it’s not cheap here, but the experience is worth every franc.
2. Lauterbrunnen – The Valley of 72 Waterfalls
Lauterbrunnen feels like it fell out of a fairy tale. Seriously. Imagine a narrow valley flanked by steep cliffs, dotted with wooden chalets, and thundered by waterfalls—72 of them, to be exact.
The most iconic is Staubbach Falls, which drops 300 meters right next to the village. But the hidden Trümmelbach Falls, tucked inside a mountain, are just as jaw-dropping.
Come in spring or early summer when the snow melts and the falls are at full force. Bonus: Lauterbrunnen is also your launchpad to explore Wengen, Mürren, and even the Jungfraujoch—Europe’s highest train station.
3. Lucerne – History, Lakes, and Mountains
Lucerne is one of those cities that balances beauty with culture. You get a lovely old town filled with painted facades and cobbled streets, all set against the deep-blue Lake Lucerne and snowy Mt. Pilatus.
Don’t miss walking across the Chapel Bridge, a 14th-century wooden footbridge lined with historic paintings. Then there’s the Lion Monument, carved into a cliffside, honoring Swiss Guards who died in the French Revolution—it’s surprisingly moving.
For something different, take the world’s steepest cogwheel railway up to Mount Pilatus, or hop on a paddle steamer to cruise the lake. It’s a city that feels like a vacation and a history lesson at the same time.
4. Bern – A Quiet Capital Full of Surprises
You might not expect much from Switzerland’s capital—it’s quieter than Zurich and less flashy than Geneva—but Bern has a quiet charm that sneaks up on you.
The Old Town is a UNESCO World Heritage Site, with six kilometers of covered arcades perfect for rainy days. The Zytglogge, an elaborate medieval clock tower, still puts on a show every hour. And if you’re there in summer, join the locals swimming down the Aare River—yes, really.
Tip: Bern is great for slow travel. Spend time at Rosengarten for views of the city and the Alps beyond, or sip coffee by the Bundeshaus (parliament building). You’ll feel like you’re part of the city, not just a visitor.
5. Interlaken – The Adventure Capital of Switzerland
If you’re the type who likes a shot of adrenaline with your mountain views, Interlaken is your playground. Sandwiched between Lake Thun and Lake Brienz, and surrounded by peaks like the Eiger, Mönch, and Jungfrau, this town is all about action.
Paragliding, canyoning, skydiving, bungee jumping—you name it. But even if you’re not a daredevil, there’s plenty to enjoy: scenic lake cruises, peaceful strolls along the Höhematte Park, or taking the Harder Kulm funicular for jaw-dropping views.
In 2025, eco-tourism is growing fast here, with more electric boats and green hotels popping up. It’s a great time to go if you’re into sustainable travel.
6. Grindelwald – Alpine Charm with Serious Scenery
Nestled in the Bernese Oberland, Grindelwald is a mountain village with charm to spare. It’s less crowded than Interlaken but just as stunning—maybe more. You’re surrounded by giants like the Eiger and Wetterhorn, and the views from town are enough to make your jaw drop.
In 2025, the Eiger Express cableway is still a game-changer, getting you to the Jungfraujoch much faster. But don’t skip the First Cliff Walk, a metal pathway hanging off a cliff with dramatic panoramas. It’s terrifying. And amazing.
If you love hikes with a reward, try the Bachalpsee trail. A short trek leads you to a glassy alpine lake that mirrors the peaks behind it. Perfect for sunrise or a calm picnic.
7. Geneva – Global, Green, and Gorgeous
Geneva often gets labeled as “serious” because it’s home to the UN and Red Cross. But look beyond the politics, and you’ll find a city full of quiet beauty and lakeside calm.
Start at Lake Geneva. The Jet d’Eau fountain shoots water 140 meters into the air—it’s kind of ridiculous, but also fun. Stroll through the Old Town, visit St. Pierre Cathedral, and stop at a café for fondue (yes, it’s totally acceptable even in summer).
In 2025, Geneva’s urban greenery movement is booming. New bike lanes, car-free zones, and eco-events are making the city more walkable and welcoming than ever.
8. Montreux – Jazz and Riviera Vibes
If you’re visiting in July, you have to check out the Montreux Jazz Festival. Even if you’re not into jazz, the atmosphere along Lake Geneva’s edge is electric.
Montreux sits on what feels like Switzerland’s Riviera—mild climate, palm trees, flower-lined promenades. But there’s also Chillon Castle, one of the most photogenic spots in the country, perched on the water like a fantasy movie set.
Bonus tip: Take the scenic GoldenPass Line from Montreux to Lucerne. It’s an underrated ride with epic lake and mountain views.
9. Appenzell – Quirky, Colorful, and Quiet
Appenzell feels like a secret. No massive tour groups, no crazy crowds—just colorful houses, green hills, and a culture that’s proudly different.
This is where traditional Swiss customs are still alive. You might catch yodeling, open-air cheese markets, or even barefoot farmers in traditional dress. It’s charming without trying too hard.
For hikers, the Ebenalp and Seealpsee trails are incredible. The Äscher cliff restaurant, literally built into the rock face, is a must-stop—even if it’s just for a coffee and photo.
10. Zurich – More Than Just a Finance Hub
Zurich is often dismissed as just a business city, but that’s unfair. Yes, it’s clean, efficient, and yes, expensive—but it also has soul if you know where to look.
In 2025, the Kreis 5 district is the place to be. It’s edgy, artsy, and full of converted warehouses turned galleries, microbreweries, and food halls. Take a walk along the Limmat River, rent a paddleboard on Lake Zurich, or grab brunch at a café in Niederdorf.
The blend of historic and modern here is real. And if you’re into nightlife, Zurich’s bar scene is surprisingly good—just be ready for Swiss prices.
11. Lugano – The Italian-Swiss Blend
Lugano is where Switzerland loosens its tie. You’ll hear Italian, smell espresso in the air, and see palms swaying by the lake. It feels like the Mediterranean with a Swiss twist.
The Piazza della Riforma is a great place to people-watch with a cappuccino. Then take a funicular up Monte Brè or Monte San Salvatore for dreamy lake views.
In 2025, Lugano is gaining attention for its eco-luxury hotels and slow food scene. It’s a perfect stop if you want a taste of “la dolce vita” without leaving Switzerland.
12. Aletsch Glacier – Switzerland’s Icy Giant
Want to see a UNESCO-listed glacier before it changes forever? Head to the Aletsch Glacier, the longest in the Alps. It’s over 20 kilometers long and absolutely awe-inspiring.
Base yourself in Fiesch or Bettmeralp, both quieter alternatives to the more touristy alpine towns. The Eggishorn viewpoint gives you a sweeping look at the glacier—especially magical at sunrise.
Glacier walks are available with local guides, and in 2025, there’s growing focus on climate education here. Visiting Aletsch isn’t just a trip—it’s a reminder of what we stand to lose.
13. St. Moritz – Glamour in the Snow
St. Moritz is the kind of place where luxury meets the mountains. Think fur-lined jackets, designer boutiques, and frozen lakes turned into polo fields. But beyond the glitz, it’s genuinely beautiful.
The Upper Engadin Valley offers world-class skiing in winter and dreamy hiking in summer. In 2025, St. Moritz continues to lead with eco-conscious luxury—expect hybrid transport, gourmet plant-based menus, and sustainable ski resorts.
Even if you’re not staying in a 5-star hotel, riding the Bernina Express here is worth it. The views over the Lago Bianco and the Alps are next-level.
14. Gstaad – Alpine Chic Without the Crowds
Gstaad is like St. Moritz’s cool, quiet cousin. It still attracts the rich and famous, but it does so with more wooden chalets than flashy buildings.
In summer, the meadows around Gstaad are green and full of wildflowers. In winter, it’s all about cozy vibes, great skiing, and cheese fondue in mountain huts.
Don’t miss the Wispile panoramic hike or the Glacier 3000 cable car, where you can walk the Peak Walk by Tissot—a suspension bridge between two mountain peaks. It’s way less crowded than you’d expect for such a thrill.
15. Schaffhausen – The Home of Europe’s Largest Waterfall
Schaffhausen is often skipped—and that’s a shame. This medieval town in northern Switzerland is home to Rhine Falls, the largest waterfall in Europe. It’s not super tall, but it is incredibly powerful and loud in the best way.
You can take a boat right up to the falls or walk over the Laufen Castle bridge for overhead views. Schaffhausen itself is also cute, with colorful bay windows, narrow lanes, and wine from the surrounding Blauburgunderland region.
Great for a day trip from Zurich or as a quieter overnight stop if you want to slow down.
16. Sion – Castles, Wine, and Sun
Located in the heart of the Valais region, Sion is one of the sunniest places in Switzerland. It’s also one of the oldest towns, with a relaxed, earthy feel that’s hard to find in the more polished tourist hubs.
The twin castles—Valère and Tourbillon—dominate the skyline. You can hike up to both for fantastic valley views. And if you’re into wine, this is your place. Sion is surrounded by vineyards producing some of Switzerland’s best whites and reds.
In 2025, wine tourism is booming here. Look for small, family-run tasting tours that often include homemade cheese and dried meats. It’s rustic in the best way.
17. Davos – More Than Just a Summit City
Most people know Davos for the World Economic Forum, but it’s also a top-notch destination for outdoors lovers. It’s the highest city in Europe and has a massive network of hiking and biking trails.
The Parsenn area offers great skiing, and in summer, the Lake Davos area is popular for windsurfing, paddleboarding, and picnicking. The nearby village of Klosters offers a more charming, laid-back vibe if you prefer chalet over conference center.
Davos is investing in climate-neutral tourism in 2025—think solar-powered lifts and car-free days—so it’s a great pick for sustainable travelers.
18. Thun – The Less-Touristy Lake Town
Want the beauty of Interlaken without the crowd? Head to Thun, perched at the opposite end of Lake Thun. It’s got a majestic castle, cozy old town, and stunning views of the Bernese Alps.
What makes Thun special is how real it feels. You’ll find locals shopping at open-air markets and students lounging along the Aare River. Don’t miss a walk across the wooden covered bridges or a boat ride on the lake for peaceful mountain scenery.
In 2025, Thun is quietly becoming a creative hub, with more art galleries, indie shops, and cultural events popping up around town.
19. Bellinzona – Castles in the South
Tucked in the Italian-speaking canton of Ticino, Bellinzona feels like a medieval time capsule. It’s known for its three UNESCO-listed castles—Castelgrande, Montebello, and Sasso Corbaro—all set against green hills and stone walls.
It’s a small city, but it packs a punch. You can explore all three castles in a day and still have time to enjoy risotto and local Merlot in a sunlit piazza.
Because Bellinzona is less known internationally, you’ll find more local flavor and fewer crowds. It’s a great stop if you’re traveling between Lugano and northern Italy.
20. Lausanne – The Vibrant Lake City
Lausanne, on the northern shore of Lake Geneva, is youthful, lively, and steeped in culture. Home to the Olympic Museum, it’s perfect for sports fans, but there’s plenty for everyone: cobbled streets, hilltop views, and lively cafes.
The Ouchy waterfront is ideal for a sunset stroll or a boat ride. Wander the Old Town for Gothic architecture and cozy restaurants. Lausanne is also a hub for vineyards, and the nearby Lavaux Vineyards—a UNESCO World Heritage Site—offer incredible walking trails with lake and mountain views.
In 2025, Lausanne is pushing eco-tourism hard, with new pedestrian zones and sustainable transport options. It’s both a city break and a nature escape.
21. Engelberg – Peaceful Alpine Retreat
Engelberg is the quintessential alpine village. Surrounded by peaks, with charming chalets and a welcoming vibe, it’s ideal for both winter sports and summer hiking.
The Titlis Glacier is Engelberg’s crown jewel. Take the Titlis Rotair, the world’s first revolving cable car, for 360° views of glaciers and cliffs. In winter, the slopes are perfect for skiing or snowboarding. In summer, hiking trails like Brunni or Engstlenalp are perfect for all skill levels.
For a slower pace, visit Engelberg Abbey, an 11th-century monastery known for its cheese and rich history. Engelberg feels intimate, like a secret mountain escape.
22. Arosa – Small Town, Big Adventure
Arosa may be tiny, but it’s mighty in charm. Nestled in eastern Switzerland, it’s known for crystal-clear lakes, hiking trails, and winter skiing. The Arosa Bear Sanctuary is a unique highlight, giving rescued bears a safe home in the mountains.
In summer, the Obersee Lake and surrounding trails offer serene walks and picnic spots. In winter, slopes cater to families and intermediate skiers. With its quiet streets and welcoming locals, Arosa is perfect for travelers seeking relaxation with a touch of adventure.
23. Appenzellerland – Pastoral Paradise
Beyond the town of Appenzell lies Appenzellerland, a pastoral wonderland. Rolling green hills, traditional Swiss farmhouses, and endless hiking trails make it ideal for slow travel.
Try the Seealpsee hike, where turquoise waters mirror the surrounding peaks. You might also encounter local farmers producing cheese the traditional way, and in 2025, many of these farms offer farm-stay experiences—perfect for experiencing authentic Swiss life.
The region is quiet, colorful, and ideal for anyone looking to escape the crowds. It’s a slice of Switzerland that feels untouched by time.
24. Rapperswil – The Town of Roses
Rapperswil, located on Lake Zurich, is nicknamed the “town of roses” because of its stunning rose gardens. Its medieval castle overlooks the lake, and charming streets are lined with shops and cafes.
The wooden bridge over Lake Zurich, connecting to Hurden, is a fun walk with views of swans and mountains. Rapperswil is perfect for a day trip from Zurich or as a peaceful base to explore the lake region. In 2025, the town is emphasizing sustainable tourism with improved bike paths and pedestrian-friendly streets.
25. Samedan – Gateway to the Upper Engadin
Samedan is often overlooked, but it’s a quiet base for exploring the Upper Engadin region. The village has traditional architecture, local shops, and is just a short ride from St. Moritz.
It’s ideal for travelers who want to experience alpine life without the hustle. Hiking, skiing, and scenic train rides are all accessible. In 2025, more eco-lodges are opening here, making it a great choice for environmentally conscious visitors.
26. Valbella – Hidden Mountain Gem
Valbella is a serene village in Graubünden, ideal for those who want quiet alpine beauty. It’s smaller and less crowded than nearby St. Moritz, but it offers excellent hiking trails and stunning mountain views.
The Parpaner Rothorn can be reached via cable car, giving panoramic views of the Alps. In winter, Valbella is part of the Arosa Lenzerheide ski region, offering plenty of slopes without the massive crowds. It’s perfect for a peaceful, nature-focused getaway.
27. Sils Maria – Poetic Alpine Beauty
Sils Maria is a tiny, enchanting village in the Upper Engadin valley. Known for its connection to philosopher Friedrich Nietzsche, the village is surrounded by pristine lakes and majestic peaks.
Hiking around Lake Sils is serene, with calm waters reflecting the mountains. In 2025, Sils Maria remains largely untouched by mass tourism, making it perfect for travelers looking for quiet, scenic retreats.
28. Andermatt – Where Adventure Meets Tradition
Andermatt is rapidly becoming one of Switzerland’s hottest destinations. Located in the Ursern Valley, it’s surrounded by high peaks and glaciers. Skiing, hiking, and mountain biking are the main attractions, but the town itself has a quaint charm with traditional wooden chalets and cozy restaurants.
The Gemstock mountain offers thrilling ski runs and panoramic views. Plus, new hotels and eco-conscious resorts have opened in 2025, making it an ideal destination for travelers seeking adventure with comfort.
Final Thoughts on Visiting Switzerland in 2025
Switzerland is a country that never disappoints. Whether you’re drawn to bustling cities, tranquil lakes, or dramatic alpine landscapes, there’s a corner of this country for every traveler. In 2025, sustainable travel and eco-friendly experiences are more accessible than ever, letting you explore responsibly while still enjoying luxury, adventure, or peaceful retreats.
From the iconic Matterhorn in Zermatt to the hidden gems like Sils Maria and Valbella, these 28 BEST places to visit in Switzerland offer a blend of adventure, culture, and scenic beauty. Plan well, pack layers (because the weather can change fast!), and get ready for a Swiss experience you won’t forget.
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