Europe is full of iconic spots—Paris, Rome, Barcelona—places everyone dreams of visiting. But if you’ve already ticked those off your list, or if you crave something less crowded and more authentic, there are hidden gems waiting for you.
From medieval towns tucked in mountains to serene coastal villages, Europe has secrets that are often overlooked. Here’s my personal guide to the top 10 underrated travel destinations in Europe.
1. Ljubljana, Slovenia
Ljubljana, Slovenia’s capital, is small but incredibly charming. Walking through its old town feels like stepping into a fairytale. The cobblestone streets, colorful buildings, and riverside cafes create a relaxed vibe you won’t find in bigger cities.
Why it’s special:
- The Ljubljanica River runs right through the city, lined with cozy cafes.
- Ljubljana Castle offers a panoramic view of the city and nearby Alps.
- Fewer tourists mean you can enjoy attractions at your own pace.
Things to do:
- Explore Tivoli Park, a green oasis perfect for a picnic.
- Visit the Central Market for local produce and unique souvenirs.
- Take a boat ride along the river for a different perspective of the city.
Insider tip: The best time to visit is in late spring when the city blooms with flowers, but before the summer crowds arrive.
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2. Ghent, Belgium
Often overshadowed by Brussels and Bruges, Ghent is a lively city full of history, art, and canals. Its medieval architecture is stunning, but what truly sets it apart is its youthful energy, thanks to a large student population.
Why it’s special:
- Gravensteen Castle offers a fascinating glimpse into the city’s medieval past.
- The city is less touristy than Bruges but equally picturesque.
- Local food scene is excellent, from Belgian waffles to hearty stews.
Things to do:
- Take a stroll along the Graslei and Korenlei canals.
- Visit St. Bavo’s Cathedral to see the famous Van Eyck painting, Adoration of the Mystic Lamb.
- Enjoy Ghent’s vibrant nightlife with local beers and live music.
Insider tip: Rent a bike to explore the city like a local—the streets are flat, and cycling is the easiest way to see everything.
3. Porto, Portugal
Porto has been gaining popularity, but it’s still not as crowded as Lisbon. This coastal city is famous for its port wine, colorful riverside buildings, and charming narrow streets.
Why it’s special:
- Stunning viewpoints along the Douro River.
- Delicious food and wine culture.
- Friendly locals who make you feel welcome instantly.
Things to do:
- Visit Livraria Lello, one of the most beautiful bookstores in the world.
- Explore Ribeira, the historic riverside district, for lively bars and restaurants.
- Take a day trip to the Douro Valley for wine tasting and scenic landscapes.
Insider tip: Try the francesinha, a traditional Porto sandwich, for a hearty meal after a day of exploring.
4. Ronda, Spain
Nestled in the mountains of Andalusia, Ronda is a dramatic town that seems almost carved out of the cliffs. Its most famous feature is the Puente Nuevo, a bridge spanning a deep gorge that offers breathtaking views.
Why it’s special:
- Dramatic landscapes and cliffside views.
- Rich history dating back to the Moorish era.
- Less crowded than Seville or Granada, offering a more peaceful experience.
Things to do:
- Walk across the Puente Nuevo for panoramic views of the surrounding valleys.
- Explore the old town, with its narrow streets and whitewashed houses.
- Visit the Plaza de Toros, one of Spain’s oldest bullrings.
Insider tip: Arrive early in the morning to catch the sunrise over the gorge—it’s magical and completely private.
5. Český Krumlov, Czech Republic
This small town in southern Bohemia is like stepping into a storybook. With a winding river, a stunning castle, and colorful Renaissance buildings, Český Krumlov is a photographer’s dream.
Why it’s special:
- Charming cobblestone streets and pastel-colored houses.
- The castle offers beautiful gardens and art collections.
- Quiet and relaxed, especially outside the peak summer months.
Things to do:
- Take a guided tour of Český Krumlov Castle.
- Rent a kayak and paddle along the Vltava River for a unique view of the town.
- Wander through the town’s art galleries and small boutiques.
Insider tip: Visit in the shoulder season (April–May or September–October) to enjoy the town without the crowds and experience mild weather.
6. Kotor, Montenegro
Kotor is a stunning coastal town nestled in a fjord-like bay along Montenegro’s Adriatic coast. With its fortified old town and dramatic surrounding mountains, Kotor is a hidden gem for those who love both history and nature.
Why it’s special:
- Medieval old town with winding streets and hidden squares.
- Incredible bay views surrounded by steep mountains.
- Less touristy than Dubrovnik, offering a more authentic feel.
Things to do:
- Climb the city walls for spectacular views of the bay.
- Explore the Maritime Museum to learn about Kotor’s naval history.
- Take a boat trip to the nearby island of Our Lady of the Rocks.
Insider tip: Stay in a guesthouse within the old town for an immersive experience—it’s cozy, charming, and within walking distance of all attractions.
7. Bergen, Norway
Bergen, often called the “Gateway to the Fjords,” is a colorful city surrounded by seven mountains and scenic fjords. It’s a paradise for nature lovers, yet it still feels intimate compared to Oslo or Tromsø.
Why it’s special:
- Picturesque wooden houses in the historic Bryggen district.
- Easy access to some of Norway’s most stunning fjords.
- Rich cultural scene with museums, galleries, and local markets.
Things to do:
- Take the Fløibanen funicular to Mount Fløyen for breathtaking views.
- Wander through the UNESCO-listed Bryggen wharf.
- Go on a fjord cruise or kayak adventure for a closer connection to nature.
Insider tip: Visit during summer for long daylight hours and hiking trails, or winter for cozy, snowy scenery and fewer tourists.
8. Lviv, Ukraine
Lviv is a vibrant city with a strong cultural identity, stunning architecture, and a lively coffee scene. Despite its beauty, it remains largely underrated by international travelers.
Why it’s special:
- Rich blend of Eastern European and Austro-Hungarian architecture.
- Thriving art, music, and café culture.
- Affordable compared to most European destinations.
Things to do:
- Explore the Market Square (Rynok Square) and its historic buildings.
- Visit Lviv’s coffee houses, some dating back to the 18th century.
- Check out the Lviv Opera House for a performance or guided tour.
Insider tip: Take a walking tour with a local guide to discover hidden courtyards, secret galleries, and quirky street art.
9. Valletta, Malta
Valletta, the tiny capital of Malta, packs a surprising amount of history, architecture, and charm into its compact streets. The city is often overlooked in favor of more popular Mediterranean destinations, but it’s well worth exploring.
Why it’s special:
- UNESCO World Heritage-listed old town filled with Baroque architecture.
- Stunning views of the Grand Harbour.
- Quiet, walkable streets with rich history around every corner.
Things to do:
- Visit St. John’s Co-Cathedral to admire its Baroque masterpieces.
- Walk along the Upper Barrakka Gardens for panoramic harbour views.
- Explore the historic fortifications and hidden alleyways.
Insider tip: Valletta is small, so take your time exploring on foot—every street seems to tell a story.
10. Colmar, France
Colmar, in the Alsace region of France, looks like it was plucked straight out of a fairy tale. Its half-timbered houses, flower-filled canals, and charming streets make it one of Europe’s most picturesque towns.
Why it’s special:
- Well-preserved medieval and Renaissance architecture.
- Quaint canals and colorful streets perfect for photography.
- Famous for Alsace wines and cozy local cuisine.
Things to do:
- Wander through the old town and enjoy the charming streets.
- Visit the Unterlinden Museum for art and history.
- Take a wine tour in the surrounding Alsace vineyards.
Insider tip: Try visiting in winter during the Christmas markets—it transforms the town into a magical holiday scene.
How to Choose the Right Underrated Destination for You
Picking the perfect underrated European destination depends on your travel style. Do you enjoy hiking and nature, strolling through historic streets, or sampling local cuisine and wine? Here’s a quick guide:
- Nature & Adventure: Bergen, Ronda, Kotor
- History & Architecture: Ljubljana, Colmar, Lviv, Český Krumlov
- Food & Wine: Porto, Colmar, Ghent
- Peaceful & Relaxed Vibes: Ljubljana, Kotor, Ronda
By knowing what you love, you can tailor your trip to match your interests and avoid the stress of overcrowded tourist hotspots.
Tips for Visiting Underrated European Destinations
- Travel Off-Peak: These destinations are charming year-round, but visiting just before or after the peak season ensures fewer crowds and a more authentic experience.
- Stay Local: Opt for guesthouses or boutique hotels instead of large chains. It’s a great way to immerse yourself in local culture.
- Walk or Bike: Most underrated towns are small and walkable. Cycling or strolling gives you a closer connection to the streets, markets, and hidden corners.
- Learn a Few Local Words: Even a simple “hello” or “thank you” in the local language goes a long way and makes interactions with locals more meaningful.
Why Choose Underrated Destinations in Europe
Europe is packed with iconic landmarks, but there’s something magical about discovering a town or city that feels like it’s just for you. Underrated destinations offer:
- Authenticity: Fewer tourists mean you can experience local culture without the crowds.
- Affordability: Many hidden gems are less expensive than the well-trodden capitals.
- Unique Memories: From kayaking along a quiet river in Český Krumlov to sipping port wine in Porto’s riverside district, these experiences are unforgettable.
Traveling to underrated spots also allows you to slow down and truly connect with the place, its history, and its people. It’s not just about taking photos—it’s about living the moment.
Final Thoughts
If you’re planning your next European adventure, think beyond Paris, Rome, or Barcelona. The top 10 underrated travel destinations in Europe—Ljubljana, Ghent, Porto, Ronda, Český Krumlov, Kotor, Bergen, Lviv, Valletta, and Colmar—offer rich experiences, stunning scenery, and authentic culture without the crowds.
By exploring these hidden gems, you’ll not only see a different side of Europe but also create memories that feel personal and unique. Pack your bags, embrace the unexpected, and let these underrated European towns show you a travel experience unlike any other.
